Friday, December 27, 2019

The Use Of Physical Exercise For Cancer Patients - 2675 Words

1) Approximately every two minutes a woman in the US is diagnosed with breast cancer. It is a common form of cancer that affects more than 180,000 women in the US each year.3 2) There is a significant decline in physical activity levels in women after they receive the diagnosis of breast cancer.2 TOPIC OF INTEREST There is sufficient evidence supporting the use of physical exercise as a central element of rehabilitation for many chronic diseases.1 The effectiveness of implementing an exercise program with cancer patients is widely researched. Many studies note that any form of exercise performed has a proven effect to improve both physical and psychological effects associated with patients receiving chemotherapy or radiation therapy for their cancer diagnosis. However, treatment modalities for cancer produce a number of negative side effects in patients, preventing them from participating in an exercise routine. Some of these side effects include: increased fatigue, tiredness, pain, not enough time due to treatment schedule, decreased strength and energy, shortness of breath on exertion, decreased motivation, and decreased concentration.2 Due to these common side effects, most patients are unable to continue a previous exercise program or begin a new program, even though the benefits have been shown to reduce the severity of most side effects experienced. Patients with a diagnosis of cancer report they do not have the necessary information to begin an exercise program whileShow MoreRelatedPhysical Correlation Between Physical Activities And Prevention1081 Words   |  5 PagesAram Bebekyan Physiology 01 Mon/Weds. Physical Activity In Relation to Cancer The fever, aches, pains, weakness and the feeling of death nearby comes by as one never expects it, and this is called cancer. It has become an epidemic as statistics show an increase of deaths from this horrible disease throughout the years. There are many organizations that support the development of new treatments and strategies to decrease these numbers. Although, this battle has been going on for a long time, thereRead MorePhysiology : Symptoms And Treatment Of Cancer Essay884 Words   |  4 PagesAram Bebekyan Physiology 01 Mon/Weds. Physical Activity In Relation to Cancer The fever, aches, pains, weakness and the feeling of death nearby comes by as one never expects it, and this is called cancer. It has become an epidemic as statistics show an increase of deaths from this horrible disease throughout the years. There are many organizations that support the development of new treatments and strategies to decrease these numbers. Although, this battle has been going on for a long time, thereRead MoreLung Cancer : A Common Form Of Cancer1425 Words   |  6 Pageshas traumatically affected the human body is cancer. Cancer is a disease that spreads throughout your body in many ways. The purpose of cancer is to attach to a blood cell in your body and cause a plague within itself, causing the body to initially shut down and die. This disease contains many forms and have many causes to it. However its main goal is to destroy the human body. A common form of cancer that is very popular today is lung cancer. Lung cancer is a very dangerous form that can cause problemsRead MoreCardiovascular Programming : Individuals With Cancer1379 Words   |  6 PagesShiloh Sumrall EXS 218, Spring of 2015 Cardiovascular Programming; Individuals with Cancer Cancer is a complex disease, but its main components must be understood to properly program effective cardiovascular training with the client in mind. The creation process of cancer initiates when there is damage to an individual’s DNA (deoxyribonucleic acid) within normal cells. This damage leads to the formation of cancer cells. In a healthy cell whose DNA is undamaged, the cell grows and divides in uniformRead MoreSymptoms And Treatment Of Breast Cancer Essay1473 Words   |  6 PagesINTRODUCTION: Breast cancer is an unfortunate reality that plagues nearly 12 percent of women in the United States. 1 After being diagnosed with metastatic breast cancer, the 5 year survival rate diminishes to 22% according the Cancer Treatment Centers of America.2 All types of cancer treatments are associated with certain problematic side effects. In many cases the side effects from the treatments are the main cause for decrease in the overall quality of life and function for the patient. The three mostRead MoreEssay On Outreach Call Program1276 Words   |  6 Pagessignificant reduction in the utilization of screening modalities among the African American adult population. Albright, Richardson, Kempe, and Wallace (2014) evaluated an intervention, which involves the use of a congruent vocal modality in order to conduct outreach calls to promote colorectal cancer screening among African American adults. In the said study, the investigators utilized African American voices in conducting automated phone calls among the African American adult population. In order toRead MoreOverview of The Cardiovascular System1676 Words   |  7 Pagesprevent pathogens from entering the body and liquids from leaking out. †¢ Regulation- Blood vessels help maintain a stable body temperature by controlling the blood flow to the surface of the skin (Terfera, David, and Jegtvi) Why do we need to exercise? With out exercise many of our bodies arteries in the cardiovascular system can become clogged and bring on much unwanted cardiovascular diseases. Exercising regularly helps us maintain a healthy weight if already fit and lose weight if not fit, we will maintainRead MoreMulticultural Assignment : Han Chinese Culture1094 Words   |  5 Pagesphysician particularly due his use of anesthesia in surgery, herbal medicine and Dao Yin Qigong exercises as well as the invention of acupuncture therapy (Ye et al., 2015). The use of anesthesia has had significant impact in nursing. Anesthesia is used particularly for surgical procedures. According to Eroglu et al. (2015) anesthesia is used to allow for muscle relaxation, controlled breathing and pain management. Huo Tuo was the first traditional healer to be linked with the use of anesthesia during surgeryRead MoreThe Importance Of Exercise Is Impressed Upon Most People From A Young Age Essay1732 Words   |  7 Pag esThe importance of exercise is impressed upon most people from a young age by everyone from parents, teachers and health professionals to the media. Regardless of this, obesity is on the rise in western countries, especially America, and children are becoming increasingly sedentary (Mitchell, Catenacci, Wyatt Hill, 2011). Obesity is directly related to a plethora of diseases such as diabetes and coronary artery disease, the rates of which will continue to soar if nothing is done (Mitchell et alRead MoreCancer : Cancer And Cancer1439 Words   |  6 PagesCancer starts when cells begin to grow out of control. Cells in any part of the body can become cancerous and they can spread to other areas of the body. â€Å"Breast cancer is a malignant tumor that starts in the cells of the breast. A malignant tumor is a group of cancer cells that can grow into surrounding tissues or spread to distant areas of the body. (â€Å"What is Breast Cancer?†)† Breast cancer stages range from 0 to 4. Stages 0 and 1 are the earliest detection of cancer development, the cancer cells

Thursday, December 19, 2019

Personal Narrative My Childhood With Nature - 1677 Words

My Childhood With Nature Like they say, a mother always play a key role to shape her daughter. Likewise, my mother has played a key role in shaping me into who I am. She have helped me grow into a fine women that I am today. Let it be my personality, or my clothing style, or the way I approach people, it have all come from her. As from my description of her in my first few lines of my introduction, you might have already guessed who I am talking about in my paper. Yes, it is my mother who I have spent most of my time of my life with, and it is my mother with whom I have spent most of my time in the nature. My childhood days were like everyone’s else s, I was not introduced to the era of advancement of electronic devices. Therefore, I spent most of my childhood days, playing outside in the corner of the streets with my friend, or gardening with my mother, or going on a early morning walk in park with my mother. The first thing I remember from my childhood days is that I had a plastic gardening set which my aunt gifted me on my birthday. I have a bitter-sweet memories of playing with my gardening set. Bitter as in I had to share my gardening set with my sister, and sweet as in it was something I could relate myself to as I used to see my mother do gardening and copy her doing it, only that I did it with my gardening set. It all started with me copying my mother. However, around the age of nine I started helping my mother water those plants. We had a house in the capital cityShow MoreRelatedMistrys First Person Narrative: Indian Nationalism Disguised as Wistful Recollection.794 Words   |  3 PagesRohinton Mistry’s (38) first person autobiographical narrative of his trip to the Himalayan city of Dharmsala is on the surface a quaint, visual, biographical account of a journey to an Indian town that helps the author come full circle: His childhood visions of the city he dreamt of visiti ng and its reality as he sees it in adulthood are different in many ways, yet his childhood and adulthood converged in serene moment that epitomizes Mistry’s glorification of his native India: â€Å"To have made thisRead MoreThe Narrative Recited By Mary Prince1303 Words   |  6 PagesThe narrative recited by Mary Prince has a clear purpose. At the time that Prince recites the events of her narrative slavery has been abolished in British Isles, but is still rampant throughout the colonies of the British Empire. Most of Prince’s experiences with slavery come from her time spent in Bermuda, a British colony in the West Indies. The majority of her narrative is spent recounting the horrors of her life in slavery. The vivid imagery Mary Prince uses to describe the brutal treatmentRead More Ways Hartley and Frayn present Childhood in The Go-Between and Spies1269 Words   |  6 Pagesthe world of children and childhood through the first person narrative (from the viewpo ints of the young and old Leo), Leo’s vivid imagination, the themes of growing up and self-awareness, the conflict between the child and adult world, and the portrayal of Leo as a school boy. Firstly, the writer portrays the world of children through the first person narrative which encapsulates young Leo’s fresh, spontaneous optimism and hope towards the dawning of a new era, ‘My dreams for the twentieth centuryRead MoreNarrative Of Douglass And Narrative Of Jacobs 900 Words   |  4 PagesA comparison of the narrative of Douglass and the narrative of Jacobs was very interesting to me because, they vividly establishes the full range of burdens and conditions many slaves experience. I couldn’t help when I read the first half of these narratives to notice the similarities they both share and make the connection between them, as I relived their experiences through the lenses of a mixed male and a black female slaves with a white lover; that was also raped by her white master. Mr. DouglassRead MorePersonal Narratives Have Deep Origins In Ancient History.1934 Words   |  8 PagesPersonal narratives have deep origins in ancient history. Narratives and personal essays were used by ancient writers and philosophers like Cicero, Seneca, and Plutarch to reflect on their individual experiences. The actual idea of the personal essay was named and perfected by late 16th century writer Michel de Montaigne, who attempted, or essayed, to describe his experiences in the context of the world around him. He claimed that â€Å"the subject of my work is me.† In other words, the purpose of theRead MoreEssay on The Innovators of American Literature1066 Words   |  5 Pagesillustrate American themes in their personal narratives that quintessentially make part of American Literature. Although they lived in different times during the early development of the United States of America and wrote for different purposes, they share common themes. Their influence by their environment, individualism, proposals for a better society, and events that affected their society generate from their writings. By analyzing Jonathan Edwards Personal Narrat ive, Resolutions, Sinners in theRead MoreA Rose For A Slave Girl By Harriet Jacobs952 Words   |  4 Pagesautobiography was written by Harriet Jacobs, known in the book as Linda Brent, and uses a multitude of psuedonyms in order to conceal the identity of those within the book. Harriet Jacobs had succeeded in putting forth a new, unconventional slave narrative that depicted the emotional and mental anguish slave women were subjected to on a daily basis. Through sexual victimization by their masters and the ever-present maternal fear of losing their children to the slave trade, slavery was a far more terribleRead MoreModule a Clemmance - Distinctive Voices Life and Crimes of Harry Lavender1687 Words   |  7 Pagesuse and manipulate written language through the vehicle of distinctive voicesshaping meaning and understanding of the wider world and people within a text. A great range of language techniques are used in my prescribed text, the novel ‘The Life and Crimes of Harry Lavender’ by Marele Day and my related text the ‘Sorry Address’ by Kevin Rudd, with each composer using similar forms of language in order to create distinctive voices relating to genre, character and contextual setting. However, the languageRead MoreAnalysis Of Jonathan Edwards s The Hands Of An Angry God 1351 Words   |  6 Pagesguarantee; if God chose to unleash his hellfire at that very moment, the unrepentant would face an eternity of anguish. Edwards lashes out against the concept of sin in his sermon, stating, â€Å"Sin is the ruin and misery of the soul; it is destructive in its nature; and if God should leave it without restraint, there would need nothing else to make the soul perfectly miserable.† Perhaps Jonathan Edwards’ obvious abhorrence of sin had a connection to a reason beyond the apparent; the words of his sermon beingRead MoreThe Life and Opinions of Tristam Shandy Essay1679 Words   |  7 PagesThis concept can be viewed as personal and individual to one’s self, and is distinguished as an umbrella term to attributes such as; consciousness, heritage, name, appearance, and the soul. As Sterne’s novel Tristram Shandy draws influence from John Locke’s An Essay of Human Understanding, in which Locke discusses the origin of personal identity, the individual identity is evidently reflected within the text. The novel demonstrates Sterne’s interpretation of the personal identity through the construction

Wednesday, December 11, 2019

Comparing The Giver and Farenheight 451 comparison Essay Example For Students

Comparing The Giver and Farenheight 451 comparison Essay compare contrast essays Comparing The Giver and Farenheight 451 Here are two societies. One is the society in The Giver; there is no war, crime, and hunger. Every person has a job although the job is assigned by government. Another society is the one in Farenheight 451. Firemen are people whose job is to hunt down and burn books in the society. Both of the two societies are not normal. There are some similarities and differences between The Giver and Farenheight 451. First, there are main characters that have similar characteristics in two societies. In The Giver Jonas does not easily accept rules of the society since he wanders between the truth and rules of the community. Montag, the main character in Farenheight 451, is a book-burning fireman. One day he decided read the books which he burns. As a result, he steals some books and hides them in his home in violation of the rules of the community. Secondly, people in both of the two societies do not think the past seriously because the past has just passed. In The Giver people do not want to remind of a little dead boy in their mind. Also, people in Farenheight 451 do not read a book since the book such as biography of David Carperfield makes people remind of the past. However, an impression people can get from those two forms are quite different since one is a written book whereas the other is film. Written words have obvious and clear meanings so that readers can have crystal clear feelings. For example, in The Giver the readers may be able to feel clear meaning of the paragraph, He was not starving, it was pointed out. He was hungry. No one in the community was starving, had ever been starving, would ever be starving (p.70), since it is written in words. While, film Farenheight 451 cannot have those same effects on the audience since it carry its theme on a screen. It cannot describe the details like The Giver. Here is another difference between The Giver and Farenheight 451. The Giver, almost all the information is carried to people by the Givers memories since people could recognize other societies by books even though there are some ordinary books in every house. On the other hand, in Farenheight 451, there is only TV and no books since books are considered as something which makes people unhappy and guilty, so people are banned to have books in their home. That is, books make people melancholy because there are some ideas in those books like philosophy or sociology. Finally, when some people who committed a crime or violated some rules are punished, the people in the society in The Giver cannot know how they are to be punished. And there is only one word, release, meaning the punishment. On the other hand, in the film, Farenheight 451, the people could see the scene of punishment by TV. Both the societies in The Giver and Farenheight 451, were the ones under controls and there is no freedom to the people in the societies. While I compare and contrast these two societies, I feel grateful to have freedom such as I can buy books, read them, and do study which I want. Reference Lowry, L. (1993). The Giver. New York, NY: Bantam Doubleday Dell Publishing Group, Inc. .

Wednesday, December 4, 2019

Volvo Productive Model

What were the main design principles affecting process design at Volvo’s Uddevalla plant? In the 1970s, Volvo embarked on redesigning its production process in order to improve its competitiveness. This led to the establishment of Volvo’s Uddevalla manufacturing plant where workers played a key role in the production of cars. Volvo revolutionized the process of manufacturing cars by introducing the holistic or the reflective production model at its Uddevalla plant (Holweg Pil 2009, pp. 353-365).Advertising We will write a custom case study sample on Volvo Productive Model specifically for you for only $16.05 $11/page Learn More The model upheld the principles of craftsmanship by relying on workers who utilized their expertise to produce high quality cars. In order to implement the new system, production processes were redesigned based on the following principles. To begin with, the company adopted a craft production system in which employe es worked in teams to produce an entire car. Thus, the Uddevalla production plant did not have an assembly line where various parts could be assembled sequentially to produce a complete car (Holweg Pil 2009, pp. 353-365). Unlike the assembly system where cars are moved from one station to another during production, the Uddevalla plant had docking stations where cars were built without being moved. Skill development and professionalism was an integral aspect of the holistic production model. The Uddevalla plant had low levels of automation since it focused on craftsmanship (Holweg Pil 2009, pp. 353-365). As a result, human involvement in the production process was high. The employees had to acquire excellent skills and to demonstrate high standards of professionalism in order to produce high quality cars. In this regard, extensive on-the-job training programs were used to improve the employees’ skills and their understanding of the holistic approach to car production. Natura l assembly work was vital for the success of the holistic approach to production (Holweg Pil 2009, pp. 353-365). The company established groups of employees who performed various production tasks. The teams were supported by a special parts delivery and order system that ensured timely delivery of supplies.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The company also ensured that the production tasks were ergonomically sound to minimize discomfort and fatigue among workers (Holweg Pil 2009, pp. 353-365). The production levels were variable to enable the workers to respond effectively to variations in demand. Additionally, the production process was characterized with long cycle times to enable each team to complete its work. In order to improve productivity, the company allowed each team to be autonomous (Holweg Pil 2009, pp. 353-365). Each team worked independently by managing its production tasks. Promoting autonomy in each team had the following advantages. First, it promoted individual innovation in each team. The, employees were likely to focus on product and process innovation if they were allowed to work independently and to make their own production decisions. Second, autonomy promoted individual motivation (Holweg Pil 2009, pp. 353-365). Workers were likely to be motivated if they were allowed to employ their creativity and independence to complete the tasks assigned to them. Finally, it facilitated adaptability and created opportunities to leverage unique abilities. Despite their potential to improve product quality, the principles used at Uddevalla plant did not promote knowledge transfer within the company. Lack of knowledge transfer was undesirable because it limited organizational learning, which in turn reduced the possibility of creating competitive advantages (Henderson Clark 1990, pp. 9-30). Additionally, the holistic approach did not i mprove efficiency because it was labor-intensive and lacked economies of scale. What is the relationship between process design at Volvo’s Uddevalla plant and the emergence of customer-oriented and built-to-order approaches to car manufacturing? Apart from adopting a new production model at Uddevalla, Volvo focused on improving its distribution system. This involved introducing the customer-oriented production (COP) system in 1992. The main objective of the COP system was to bolster Volvo’s responsiveness to customer needs (Holweg Pil 2009, pp. 353-365).Advertising We will write a custom case study sample on Volvo Productive Model specifically for you for only $16.05 $11/page Learn More The introduction of the holistic approach to car production led to long cycle time, thereby limiting Volvo’s ability to fulfill customers’ orders in time. For instance, the Uddevalla plant required fifty hours to produce a car, whereas the Gh ent plant required only twenty-five hours to produce a car (Holweg Pil 2009, pp. 353-365). In this regard, it was important to improve the distribution system in order to prevent further delays. Therefore, Volvo introduced the build-to-order (BTO) system to address its distribution challenges. Under the BTO system, Volvo produced cars according to the level of confirmed orders (Holweg Pil 2009, pp. 353-365). Moreover, it enabled the company to focus on the production of customized cars that met specific customer needs. A company that intends to implement a BTO system must be able to ensure flexibility in all aspects of its value chain. Specifically, there must be flexibility in production processes, product offering, and production volume. At Volvo, the emergence of the BTO system can be attributed to various process design factors at the Uddevalla plant. To begin with, the holistic model facilitated variation of production levels (Holweg Pil 2009, pp. 353-365). Consequently, it was possible to increase output in response to rising demand and vice-versa. In this context, flexibility in production facilitated the implementation of the BTO system by enabling the company to align its production schedules to changes in demand. The introduction of specialized parts delivery and improved order processing systems made it possible to match production to confirmed orders (Holweg Pil 2009, pp. 353-365). Specifically, specialized parts delivery systems ensured that the production plants had adequate car parts to produce the vehicles ordered by customers. The improved order processing system, on the other hand, enhanced the efficiency of the supply chain by improving the order booking process and delivery of confirmed orders. The Uddevalla plant was characterized with small-scale production because of low automation and the use of teams of workers that required long cycle time to complete their work (Holweg Pil 2009, pp. 353-365). Operating the Uddevalla plant was li kely to be uneconomical due to its lack of economies of scale.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In this regard, the company had to improve the competitiveness of the plant through cost reduction measures such as reducing inventory, reducing cycle times in fulfilling orders and eliminating discounts. Since the BTO system facilitates achievement of the aforementioned requirements, it was adopted to enable the company to operate profitably. The focus on craftsmanship improved workers’ skills and professionalism (Holweg Pil 2009, pp. 353-365). As a result, they were able to ensure flexibility in product offering by customizing the cars according to customers’ needs. In order to leverage this capability, the company had to implement a production and order processing system that could enable it to meet customers’ needs in terms of product specification and quantities. This led to the emergence of the customer-oriented production model that focused on satisfaction of market needs. What are the differences between the volume/ variety strategies pursued by Volvo a nd Ford? The main difference between the volume strategies adopted by the two companies is that Volvo focused on lean production and distribution, whereas Ford focused on mass production of cars (Holweg Pil 2009, pp. 353-365). Volvo had positioned itself as a luxury car producer in Europe. Moreover, Volvo lacked adequate capital to expand its output and to introduce new car models. Thus, it focused on producing small quantities of high quality cars in order to keep its brand promise. Given the decline in demand in the 1990s, Volvo was likely to make losses by embarking on mass production of luxury cars. Thus, the company adopted the BTO system to avoid the costs associated with holding excess stock of cars (Holweg Pil 2009, pp. 353-365). Generally, Volvo’s volume strategy was to produce cars that just satisfied the existing demand in Europe. However, it served its export markets from stock rather than the BTO system. Ford’s volume strategy, on the other hand, focused on mass production of standardized cars. The aim of this strategy was to achieve economies of scale in production (Holweg Pil 2009, pp. 353-365). The resulting reduction in the overall costs of production was expected to improve the competitiveness of Ford’s cars. In this regard, Ford expected to achieve high sales, thereby improving its profits. The variety strategies pursued by Ford and Volvo were also different. Before the takeover by Ford, Volvo focused on producing only a limited range of luxury cars. These included medium to luxury sedans and estate cars. By contrast, Ford hard a wide range of models, which included luxury cars, SUV, and medium sized cars (Holweg Pil 2009, pp. 353-365). After the takeover, the competitiveness of Ford and Volvo decreased because of the differences in the volume/ variety strategies that they pursed. Ford’s focus on mass production limited Volvo’s ability to continue pursuing the BTO distribution system. The resulting incr ease in the stock of cars forced Volvo to provide discounts to eliminate the excess stock, thereby reducing its profit margins. Similarly, Ford was not able to improve its earnings by increasing Volvo’s output. Which operation strategies should Geely pursue to volarise Volvo’s production technology and brand? Geely should pursue the following strategies in order to leverage Volvo’s technology and brand. First, the company should ensure that its governance and business model is strategically aligned to that of Volvo (Russo, Ke Tse 2010, pp. 1-8). This can be achieved by integrating the core business functions of the two companies so that they can achieve synergies by sharing product platforms, development costs, and production technologies. Integrating core business functions will also facilitate technological transfer from Volvo to Geely. In this regard, the core business functions that should be integrated include finance, production and distribution, as well as, research and development. Second, Geely should address the differences between its organizational culture and that of Volvo. In particular, the company must clearly define the objectives that it intends to achieve by acquiring Volvo. Furthermore, Geely must address the elements of organizational culture such as language barrier that may cause resistance to change after the acquisition (Russo, Ke Tse 2010, pp. 1-8). This can be achieved through diversity programs that focus on integrating the employees from the two companies. Generally, reducing cultural conflicts will help the two companies to pursue compatible strategies that will enable them to achieve their objectives effectively. Third, Geely should develop a comprehensive staff retention strategy to avoid losing the top management of Volvo (Russo, Ke Tse 2010, pp. 1-8). The rationale of retaining Volvo’s top leadership is to avoid reduction of staff morale that is likely to arise as top managers leave the company. Volvo’s employees are likely to continue working for it after the acquisition by Geely if they have high morale. Thus, Geely will avoid the risks of losing the talented employees who promote innovation and technological advancements at Volvo. Retaining Volvo’s employees is also central to the achievement of Geely’s objective of learning from Volvo. Specifically, it will facilitate technological transfer by enabling Geely’s employees to learn from their counterparts who work for Volvo (Maielli 2007, pp. 275-294). Technological transfer is important to Geely since it will enable it to maintain the brand image of Volvo and to improve the quality of its own brands. This will bolster the ability of the cars produced by the two companies to penetrate the global market. Undoubtedly, retaining Volvo’s employees will eliminate the staff acquisition costs that Geely is likely to incur in order to replace those who will leave the company. The funds saved thro ugh staff retention can be used for skill development in the two companies. Fourth, Geely should reposition Volvo’s cars to serve the mass market. Currently, Volvo serves the high-end segment of the market that consists of customers who are interested in luxury cars. However, Geely lacks experience in this market since it focuses on serving the mass market. Consequently, it might not be able to leverage Volvo’s brand if the company’s top leadership leave after the acquisition. This challenge is exacerbated by the fact that the Chinese luxury car market is already dominated by established brands such as Audi and BMW (Russo, Ke Tse 2010, pp. 1-8). Although repositioning Volvo is likely to boost sales, it is also likely to create new challenges. For instance, Volvo might lose its global market share if its important attributes such as safety are lost after the acquisition. Besides, brand conflicts are likely to arise as Geely tries to reposition Volvo’s bra nds. These challenges can be addressed by clearly defining Volvo’s brand attributes that will be retained after the acquisition. Finally, Geely should implement cost reduction measures to improve the competitiveness of Volvo’s cars (Russo, Ke Tse 2010, pp. 1-8). Geely should restructure Volvo’s business model by improving its economies of scale. This will involve shifting Volvo’s supply base from Europe to China where it is building a new production plant. The resulting decrease in the cost of procuring supplies will reduce the cost of production. Moreover, the efficiency of Volvo’s distribution system should be improved to prevent accumulation of excess stock. Reducing production costs will enable Geely to sell Volvo’s cars at competitive prices in order to penetrate the market in China and other parts of the world. References Henderson, R Clark, K 1990, Architectural innovation: The recognition of existing product technologies and the fa ilure of established firms, Administrative Science Quarterly, vol. 35 no. 9, pp. 9-30. Holweg, M Pil, F 2009, ‘A break from the past: Volvo and its malcontents’, in M Freyssenet (eds), The second automobile revolution: Trajectories of the world carmakers in the 21st century, Palgrave Macmillan, New York, pp. 353-365. Maielli, G 2007, Counterfactuals, superfactuals and the problematic relationship between business management and the past, Management and Organizational History, vol. 2 no. 4, pp. 275-294. Russo, B, Ke, T Tse, E 2010, An inorganic approach to globalization: The marriage of Geely and Volvo. Web. This case study on Volvo Productive Model was written and submitted by user Will H. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.